Hitkari is a popular producer of ceramics in India for a over 4 decades. The company wanted to expand its business in areas of decor and lifestyle based on a native, sustainable, and natural way. Hitkari’s products range from home decor, handmade pottery to linens and organic clothing.
The logo composition is inspired by the architectural styles of Mughal India, deriving from natural motifs. The design is a combination of arches and the lotus flower. To fit the company’s philosophy, an earthy and natural visual aesthetic for the brand was proposed.
This is a pitch concept.
