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Hi. I Am Priya Khatri.

I integrate strategic planning, business requirements and design expertise to deliver creative solutions that allow businesses to meet their development goals.

18+ years of experience in creating engaging communication assets for print and digital media.

  • Provide in-house project management support to marketing teams as a contracted retainer consultant.
  • Conceptualize unique brand and visual identity for products and services.
  • Plan visual strategy for marketing campaigns to create a lasting impression among the target audience.

Areas of expertise:
Brand and Identity Development, Marketing Collateral, Advertising, Direct mail, Booth Displays, User Interface and Visual Design, Powerpoint Presentations, Web Design, Social Media, Email Campaigns.

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MFA Visual Communication – Virginia Commonwealth University.
BFA Advertising and Applied Arts – University of Mumbai.

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Awards:

2020 Health + Wellness Design Award, Projects that set the design standards in American healthcare in 2020 – Brand Development.
2019 AIVA International Davey Award, Silver – Brand Development.
2018 GDUSA American Graphic Design Award – Branding.
2015 GDUSA American Graphic Design Award – Infographics.
2012 American Design Award – Illustration.
2009 American Design Award – Poster for Fabrica.

2006 Fabrica research grant and residency – Benetton Group, Italy.
2003 JN Tata Endowment Award – Most promising Indian for advanced education. (Covered all expense of graduate education)

1996 – 2001 Sir JJ Institute of Applied Arts, University of Mumbai – Dean’s fellowship. (Covered all expense of undergraduate education)

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Exhibitions:

  • Group Exhibition: La Scimmia Nuda: Trento, Italy, 2006.
  • Group Exhibition: Les Yeux Ouverts + Centre Pompidou, Milan, 2007.
  • Group Exhibition: Les Yeux Ouverts: Shiodome Italia, Tokyo, 2008.
  • MFA Group Exhibition: Anderson Gallery Richmond, VA, 2005.
  • Solo Exhibition: Quick Gallery, Richmond, VA 2005.
  • Group Exhibition: Flat International Gallery, Richmond, VA. 2003.

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Publications:

  • GDUSA 2020 Health + Wellness Design Annual.
  • Boys will be Boys – Inspiring stories for smart kids – Westland Books.
  • Daughters Who Dared – The Better India.
  • Darfur – To Die For, a visual essay. Dec 2007 Walrus Magazine, Canada.
  • Darfur – To Die For, a visual essay. ‘Design School Confidential’ by Steven Heller and Lita Talarico.
  • Our Cities – Mumbai. December 2008, Internazionale Magazine – Rome.
  • Type in Motion 2 by Matt Woolman – Thames and Hudson.

Adventure has always fueled my creativity

– to try the unexpected, to do out of the ordinary, and continuously hustle to stretch the limits of my mind. For a small-town girl from India, there has been a lot to explore.

I left the comfort of home at the early age of 15 to work towards a Bachelors degree in Advertising. I graduated from Sir JJ Institute of Applied Arts – one of the most prestigious art colleges in India.

In 2003, I received a generous scholarship award to fund an international advanced education in design and this brought me to the United States. It opened up several opportunities in creative exploration as I worked toward a Masters degree in Visual Communication.

In 2006, I accepted a research residency with the Benetton Group’s communication center and moved to Italy for 2 years. Here I worked with creative people from all corners of the world and collaborated on challenging, high profile projects with the Benetton Group, United Nations and World Health Organization, to name the prominent ones. I figured out the importance of creating fearlessly. I backpacked across Europe as a solo traveler and along the way explored many different facets of life.

Fast forward to 2011 – I started providing consulting services to a few tech start-ups when my career took a shift as a mother of 2 kids. After bagging a couple of design awards, I realized my skills were much sought after even independently. In 2015, I started Dorem Ipsum, LLC as a full-service Communication Design studio based in Cary, North Carolina.

In the past, I have served as an adjunct faculty in the department of Graphic Design at the Art Institute of Raleigh and in the School of Arts at Virginia Commonwealth University.

I have conceptualized and art directed holistic campaigns for a wide range of clients – from start-ups to multinational companies and global organizations. I have lived and worked in 3 different countries, on 3 different continents over the last 15 years, and I am able to bring that global perspective to my work.

I am collaborative, flexible, passionate, and grounded in purpose. I am ambidextrous – I play ball and roll the mouse with my right hand – left hand for writing, drawing, painting, cooking, cleaning, and seizing new opportunities.

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Other personal projects.
dot-to-dot.blog – Travel essays.

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