Allos Ventures is a Venture Capital firm in the Midwest that invests in early-stage companies, augmenting the capital provided by angel investors who have helped them reach their initial business goals. The company wanted to convey energy, dynamism, risk-taking and a sense of freshness which is associated with early-stage companies.
The logo composition is based on a combination of a sailboat which signifies early-stage companies and the wave which signifies risk. The arrangement of the graphic created resembles the letter ‘A’ of Allos and ‘V’ of Ventures.
GDUSA American Graphic Design Awards 2018 –
Brand and Identity design.
